This advert has got a running theme of the colour purple which can appeal to both genders, but it is generally a more feminine colour. This is because JLS appeals mainly to women as it is a boy band. The poster has the name of the company at the top, this is to show who has organized the event, and they also want to show the consumer that it is a genuine concert. They have put the JLS logo on the advert to allow the consumer to recognize the poster quickly and this will let the consumer know who the advert is about. This logo at the top allows the audience to quickly recognize the band. The picture is there to show how fit they are and show them as desirable objects, this picture appeals to the target audience of women. Voyeurism is shown in the image mainly by Aston having his shirt unbuttoned showing his chest.
The centre of the advertisement shows special guests that will be playing at the performance. This will attract fans of those performers, particularly Olly Murs. The second supporting act is an artist that is newly being introduced, because of this her name is not written in bold on the advertisement, this means that Olly Murs name will stand out in that section and people will go to see the concert to see him and then will be seeing JLS as well. There are pictures of the supporting acts to show the audience what the acts look like.
The bottom of the advertisement shows the information needed by the audience to see the concert such as; where it is being held and the dates, this is written in a larger font so that it stands out. The Heart Radio logo is shown at the bottom this is to show that they are supporting the concert.
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