When we analysed the Steps 'Gold Greatest Hits' we found that, the font was used because it is very easy to read and this would appeal to their target audience of children. The picture on the front of the digi pack is very symmetrical, this is eyecatching to children and this means it can be processed easier. The colour gold has been used and this fits with the album title, we think this would appeal to their target audience as many children wish to be sophisticated and gold has the connotations of a sophisticated look, also the colour gold might make children feel they are buying something with importance.
The back of the digi pack is very easy to read and aimed specifically for the target audience, the font is in capitals to make the letters stand out. The colour scheme of black, white and gold are all contrasting colours and work well to create a more sophisticated and outstanding look. The pictures on the back help to promote the product by making it look fun and colourful to the audience.
The same colour theme is used inside the digi pack too, this gives a running theme which makes it recognisable especially to the target audience.
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