1. Our music video uses many conventions of real media products as we followed the typical boy band sterotype. For example the costume was conventional- hooded tops and jeans.
The camera shots were all typical of a pop music video: there were close ups to show the emotions in the singers faces, and long shots to show the outfits and the locations. A way in which it challenged the conventions is that there are only 2 costume changes and 2 location changes. Typically boy band music videos have several different costumes. Our music video also challenges in the way that it only features the members of the boy band, rather than also having a story line with actors like many music videos of the same genre.
2. Our music video and ancillary tasks work well together as a package because they promote not only the song strange, but also JLS as a band. They also back each other up in continuity so that there is a running theme throughout all of hour products. If a member of our target audience sees one of our products, and then another, they will recognise it as being part of JLS.
The magazine advert has a picture which is a still taken from the music video, and the cover for the digipack contains similar images, and also the same font is consistent throughout, this helps our music video and ancillary tasks work together as a promotional package.
The tasks all contain a good house-style. They work well to create a particular image for JLS, which was aimed for typical boy band of the pop genre. This image will reach out and attract our target audience, of young people, mainly girls, which is very important in the music industry. With the combination of all this, it will be extremely useful for sales of the music video, the digipack, and JLS as a whole.
3. We learned a lot from audience feedback and it was very helpful. Costume and location changes were suggested and we incorporated them into our final product. The audience feedback was from an audience the were the right age range for most of our target audience, and the right age of music video viewers, so it was important and help to get feedback from them because we then knew what they wanted out of our product, and we were then able to make alterations from their advice. For example it was audience suggestion that we cut out the actors scenes that we had originally filmed, as they didn't fit in very well with out video, and the audience wanted the band members to have more screen time.
There was also positive feedback from the audience with things they wanted us to keep in and that they enjoyed. the performance from the band members was well appreciated, the shot variety and the transitions were also commented on as being effective. The lip-syncing was also well appreciated by the audience.
Having the audience feedback that we did, it showed how important it was to receive audience input. Without this, we may have missed out important things from the final video that our viewers wanted to see, or vise-versa by putting in things the audience would not have been interested in.
Some negative feedback was that the inside locations could have been better and more 'tidy', and that more of a variety of locations would have been more typical of a pope music video.
4. New media technologies were used in the whole process and each stage of making out music video. In the research, we used previous music videos from the same genre, and the internet, to analyse and find out what sort of things we wanted and needed to put into our own product. This was also part of the planning. For the actual filming of the video, we used one video camera. In the editing stages we used more technologies, we used final cut on the macs to do the editing of the video. On this were all the special effects that we needed for our video, such as the transitions and colour corrector. We used photoshop to create the magazine advert and the cover of the digipack. Also for the digipack we used a digital images to get the images for the whole cover. Other pictures of the cover were still taken from the final music video as these worked efficiently with creating continuity for all our products. On photoshop we were also able to match the colour schemes and font for all out products so that there were no continuity errors.
