Presentation Script

Question 1

SP: For our meida products we decided to choose a stereotypical view of a boyband. Our media product, a music video for JLS song "Strange" along with the ancillary tasks which were the Digi-pack cover and magazine advert are consistent and conventional to the pop music genre. 

G: our group thought it would be a good idea to use some of the things that are done by JLS e.g. costume, cheesy acting, air grabs etc. The video contained a typical boyband image in the way we filmed our video. For instance we showed a lot of close-ups portraying emotion from the singers, which is something you are likely to see in a real media products.

H: Before we started planning the media product, we had to do some research, because our genre was R&B/Pop, and was a typical boyband song, we looked at a variety of different artists such as JLS (themselves) and how they present themselves, Take That and Westlife. 

SB: Relating to Goodwin's points our video is well edited to the music and features lots of close up shots of the band and of the individuals which is meeting the demands of the record label. This is consistent to the digi-pack and magazine where the band as a whole and individual shots are included. 

J: Our music video also challenges in the way that it only features the members of the boy band, rather than also having a story line with actors like many music videos of the same genre.Though our video contains these typical features our video does slightly challenge this by adding a less serious note to the video where we included some shots of the boys playing around during the filming. This develops our video into something more exciting and less conventional with the aim of keeping the viewers interested.

Question 2

SP: Our media products all work well as a promotional package for a number of reasons. Firstly they all have similar effects e.g. black and white, and the cover and magazine both contain either camera shots from the music video or a still camera shot taken in a location from the video, while wearing the same costumes that are seen in the video. This shows good continuity. 

G: the media product has good Housestyle and when people see one of the ancillary tasks, they will automatically think of our music video and JLS as a boyband.  The image that we have tried to encorporate is that they are a sterotypical boyband, with the longing looks on their faces and them looking into the distance.  

J: The ancillary tasks and video I feel radiate a cool, modern and fun image of the artist as well as being a tight friendly unit. This bodes well for the artists sales and will also please the record label. The friendly, modern, cool image is something that is typical of modern day boybands such as One Direction and The Wanted and even JLS. 

SB: Our products are successful at attracting the target audeince, which is most likely going to teenage girls or fans of JLS. The reasons it is successful is because it shows off the image of the boyband and constantly shows the artists, which is what the audience want to see. Things such as featuring a gallery on our DVD means that the audience can look at pictures of the band, together and individually.

Question 3

H: We learnt a lot from the feedback we were given. Firstly from our initial pitch we realised that in order to make our music video a success, we had to go all out and make it as cheesy as possible. By doing this we hoped that instead of the video looking embarrassing, it would look cheesy, but in a good way, as though it was actually something you would see in real life. 

G: Our feedback from our initial pitch wasn't as good as we had planned, mainly because our group found it hard to come up with suitable, sensible ideas.  We decided we either did a really 'cheesy pop boyband video' or a 'spoof video', and obviuously we went for the cheesy pop video.

SB:  When we presented our initial pitch to the class, they wanted to know if we had any intertextual references, where our locations would be and how we were going to make it conventional.  

J: Feedback from our rough cut was most useful as this opened our eyes to what our peers thought of our music video which at this stage was not fantastic so we were told.  The feedback that we received was vital to the success of our final video. Changes to our video needed were more shot variation, more effects and a change of locations. It was at this stage that it was highlighted that what we had of a storyline was irrelevant. Although it wasn't all negative, we were commended for our acting and lip syncing which is now the strongest, most effective part of our video along with the edit being extremely effective.

 

SP: We had a lot of compliments for our final cut. For instance many said that we showed good lip-synching, acting and emotive singing. They also said it was good how we looked like a proper boyband, and how we used effects such as black and white, split-screens etc. to make our video successful.

G: I think that the music video came out much better than we had all expected. 

Question 4

SP:  New media technologies were used in the whole process and each stage of making out music video. In the research, we used previous music videos from the same genre, and the internet, to analyse and find out what sort of things we wanted and needed to put into our own product. This was also part of the planning. 

H: The most important hardware we used was the HD video cameras. The video cameras (combined with a tripod) enabled us to shoot clear effective footage from various angles such as high/low, tracking shots, pans and close/medium/long shots

SB: Final cut was essential in making our music video look professional and successful. We included a large amount of editing techniques to amke it look better e.g. black and white, fades, cross-dissolves, split-screens etc. Although it took a lot of time to find out how to do some things, in the end, I believe our product looked very professional. 

 J: Photoshop is a programme that we had all used before but most of us were unconfident in using it so i took it upon myself to create the magazine advert whilst the others concentrated on the digi-pack and i volunteered ideas where i could. Photoshop is a very technical programme however it provided the key features such as blurring, cropping, smudging, text, cropping and re-sizing that allowed us to create an effective digi-pack cover and magazine advert. 

G: we used a digital images to get the images for the whole cover. Other pictures of the cover were still taken from the final music video as these worked efficiently with creating continuity for all our products. On photoshop we were also able to match the colour schemes and font for all out products so that there were no continuity errors.